Hello! My name is Ashar, I am currently in my final year of my undergrad in Commerce at McMaster University. I created AdSole in an effort to combine two of my major interests: marketing and shoes. I have always considered myself somewhat of a sneakerhead, but as I grew older, I also became interested in the advertising aspect of shoes. It always impresses me when companies find new and innovative ways to promote such a common, everyday product like a shoe. All this led me to creating this blog. Additionally, throughout my posts i while be referencing Terry O’Reilly’s “Under the Influence” podcast, which provides a very detailed, behind the scenes look at how the advertising industry functions. Each weekly post will combine O’Reilly’s marketing wisdom with my own thoughts on a certain topic related to footwear advertising. My goal with each post would be to apply what I learn in class and from the podcast and hopefully leave readers a little more informed about the advertising industry.
Hope you will join me on this journey!
Ashar
AdSole 